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City leaders held a ground breaking at the place where Elvis Presley was born as it will soon expand 10,000 plus square-feet. Project plans estimate to cost about $6.6 million including a theater, reception hall, walking trail, and other displays. Two and a half million dollars for this upgrade comes from the Mississippi Legislature, a wise investment according to some of our tourism experts. "For every dollar we spend in advertising and marketing in the state of Mississippi we get about seven dollars returned on that one dollar," says Neal McCoy, Director of the Tupelo Convention and Visitor's Bureau. "So this is a good sound investment we think will attract visitors." "We're the number one tourist attraction for the State of Mississippi. The state tourism people realize that and they're not afraid to put money into a project like this," believes Executive Director of the Elvis Presley Memorial, Dick Guyton. Records show in 2010, the

Elvis Presley Enterprises, Inc. Announces Record Number of Preliminaries for the 2011 Ultimate Elvis Tribute Artist Contest; President Clinton Center Joins as a Location Elvis Presley Enterprises, Inc. (EPE) announced today that for the fifth annual Ultimate Elvis Tribute Artist Contest, there will be a record-breaking 26 preliminaries held around the world throughout the spring and summer. Clinton Presidential Center in Arkansas joins as one of the preliminary contest locations. Elvis Presley Enterprises, Inc. (EPE) announced today that for the fifth annual Ultimate Elvis Tribute Artist Contest, there will be a record-breaking 26 preliminaries held around the world throughout the spring and summer. The 26 winners will then compete in Memphis, Tenn., on August 11 and 12, 2011, during Elvis Week. Just added to the list of preliminary contests will be one at the Clinton Presidential Center in Little Rock, Ark. This preliminary, held July 16, will help celebrate two new temporary

TAMPA — A Seminole Heights restaurant where Elvis Presley once ate reopened Tuesday morning after a fire the previous night. The good news for Elvis fans: The booth where he ate was not damaged. Crews responded just before 10 p.m. Monday to reports of smoke at Nicko's Fine Foods, 4603 N Florida Ave. Firefighters found light smoke coming from an electrical panel on the roof. Owner Dee Liakos said a passerby noticed the neon sign on the building was on fire and called authorities. The diner was closed for the evening but reopened for business as usual Tuesday morning. The fire did not spread through the diner, Liakos said, and there was only some mess near the back door when firefighters entered to make sure no one was inside. "Nothing happened inside, thank God," Liakos said. Elvis ate at the diner, then called Ayres Diner, in 1956 after a concert at the Fort Homer Hesterly Armory. A plaque at booth three on the north side of the restaurant recalls the occasi