Elvis' Grand Daughter Riley Keough in New LEE Jeans Ad

The new image, which forms part of the denim brand's new A Lee Don’t Lie campaign, was shot by top photographer Terry Richardson.
Lee Brand President, Gilles Laumonier, told MailOnline the company's mission was to capture candid images of its models, some of which cull up striking references to Miss Keough's grandfather.
BIM: Hmmm....really? Elvis HATED blue jeans with a passion, they reminded him of being poor. Elvis always wore dress slacks. Lee jeans should use Riley's beauty and model status to promote their jeans and leave Elvis out of it.

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